Seeing an increase in views and therefore brand awareness is great. We all want that. But for many the real goal of social media is to use it as a vehicle to drive more revenue. This travel company wanted more people in the US to book certain vacations and therefore the content has a subtle difference to content that focuses purely on virality.

We first started working on this account with very few followers and whilst there may now be a lot more, we are talking thousands, not millions. But the social media numbers were a secondary goal here. 

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Therefore the quality of follower was very important. A follower who is from the US and may spend $$$$ on a vacation is worth infinitely more than a 12 year old from Iceland. 

We know not every organisation has the capacity to go out and create content as it can be time consuming. 

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With this account we blended the content we were given with our own that we went out and ilmed. Copyright free stock footage and YouTube clips have also been used which proves a a lack of content should never be a barrier.